I'm not going to cover all the Q & A for this session, but I just asked a question: "What is to stop advertisers themselves moving into the space you're in?"
Summary of the answer: Not much...
I think he was specifically talking about ad agencies, which were looking to acquire the company after they were spun off. But I was specifically thinking of the companies themselves e.g. Coke MMORPG. I'll dig up the reference I was thinking to, which was actually talking about the impact on MMORPG subscriptions when the likes of the major broadcasters decide to move into the same space and offer the same product for free to attract viewers to their television product.
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