Fucking ridiculous

I've just bought Civilisation V.

It was four times cheaper for me to get a physical DVD shipped from the UK via air mail (AUD $21.49) then it is to buy a digital copy on Steam (AUD $79.95).

[Edit: To add insult to injury, I'm now typing the CD key into Steam. No need to install from the DVD at all. And the technology tree wall chart is out of date...]

Civilisation V on sale this weekend only for USD $48.67

In Australia.

We have dollar parity with the US, but for some reason this news doesn't appear to have reached 2K Games.