Kieron Gillen on 'How to Use and Abuse the Gaming Press'

There was a brief mention of Kieron Gillen, arguably one of games journalism's top five writers (Quick - name the other four*), who invented this thing called New Games Journalism, in an Independent Games Summit panel called 'Building the Future of Independent Games'. The article they're referring to is a piece he wrote called 'How to Use and Abuse the Gaming Press'. It's a case study of how Introversion successfully got out of the bedroom and into the boardroom, by building relationships with the UK game press in order to publicise Hacker and Darwinia.

If you have any aspirations at all about getting the game you're designing out there, you need to stop what you're doing and read it.

[*] I'd pick: Leigh Alexander, N'Gai Croal and Stephen Totilo aka Big Dog and that other guy from Rock, Paper, Shotgun (What'dya mean there's more than two ;).

[Edit: I attempt to cover-up my dignity in a follow-up post.] [Double edit: In a shocking piece of revisionism, I decide Quinns is the fifth guy, conveniently allowing me to link to him instead of a gag about how I couldn't come up with five journalists to link to].